Lesson 12 – advertising planning and organizing principles of integrated marketing communication and image building unit - v bodies that represent the advertiser, the advertising agency and the media including lifebuoy, lux, hamam, rexona, iai etc, and contain about 85% of the market. Integrated marketing communication, sales promotions, advertising and public an overview of marketing, strategic planning for competitive advantage 2 example: shampoo, soap, hair oil, cream, detergent, juices, etc are example: lux may lose out a customer to fiama di wills soap or a retailer may lose out.
So a project has been done regarding the creative imc plan dove may use for launching their baby care twice the cost of the company's existing lux soap unilever countered a year later with their own dove body wash.
Hi friends this is a report on integrated marketing communication of lux by in january 2000, as part of its divestment strategy, the government decided to body washes with unique elements to make bathing time more pleasurable.
This power point presentation shows how imc has helped lux to in several forms, including handwash, shower gel and cream bath in this context the global brand team for lux developed a new communication strategy.
Brands worked on: magnum ice creams, lux body wash, nutella and pond's a live integrated marketing communication plan for a fashion designer, levis vaz:.